"The Firestone Walker Invitational Beer Fest was born from a dream of creating a world class festival featuring not only the best brewers in the world, but brewers whom we feel are leaders in the craft beer revolution. These are folks of like mind and spirit, some new friends some of many years, who share our same passion for making craft beer and sharing it with the world. This is a day where we can all put down our sales and marketing pitches and simply commune and share our beers and stories with people who are truly interested in craft beer. The ground rules are simple: bring a session beer and a special beer accompanied by the artisan who created it. Brewers, their beers, good music and folks who care. We welcome you to an annual celebration of craft beer, right here in our hometown of Paso Robles. A place that we are very proud to call our home.”
– Matthew Brynildson, Brewmaster, Firestone Walker Brewing Co.
DETAILS
YEARS 2015 2016 2017
DOWNLOAD
Situation
With more than 50 participating breweries, 170 different beers, 25 restaurants, three musical acts and to be pouring for an exclusive audience of nearly 2,500 discerning craft beer aficionados, the Firestone Walker Brewing Company needed to find a more sustainable and engaging way to share vital event information at its annual Invitational Beer Fest in Paso Robles, California. The call for a sustainable, non-print based solution immediately led to a desire to do something digital.
Solutions & Services
Mobile App (iOS & Android)
Reviews
Ticking beer...
“Like any geek gathering, the festival had a slick app... This enabled you to see all 200-plus beers to be served at the fest and, in the weeks leading up, spend your time adding beers to your “Want to Sample” list as opposed to, say, talking to your family. ”
— Aaron Goldfarb, SAVEUR Magazine
Plan ahead, get the app...
“This year Firestone has added something extra special, a mobile app with all the bells and whistles. Plan ahead and star the beers your most excited about, and keep an eye on your app for special notifications about surprise beer pourings. Check out the beer line up here. It’s a good way to stay on target during a day that’s so packed with amazing beers you can easily forget what you came for.”
— Nick Gingold, California Brewmasters
Joyfully overwhelmed...
“The app really was a great tool for me during the fest. It seamlessly melded my beer hit-list, event schedule, social media, and note taking all in one, which is a huge improvement over the paper programs.”
— Kristofor "Kip" Barnes, Bierkast
